‘The Big Read’ sponsor, for short

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Possible Answers: NEA.

Random information on the term “NEA”:

The National Education Association (NEA) is the largest professional organization and largest labor union in the United States,[2][3] representing public school teachers and other support personnel, faculty and staffers at colleges and universities, retired educators, and college students preparing to become teachers. The NEA has 3.2 million members and is headquartered in Washington, D.C. With affiliate organizations in every state and in more than 14,000 communities across the nation, it employs over 550 staff and had a budget of more than $307 million for the 2006–2007 fiscal year. Dennis Van Roekel is the NEA’s current president.
Taken from Wikipedia