“Ladies and gentlemen, rock and roll” launch of 1981

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Possible Answers: MTV.

Random information on the term “MTV”:

This list of MTV channels includes every channel broadcast by Viacom Media Networks (known as MTV Networks until 2011) or its partners or affiliates, beginning with the original MTV (Music Television) channel in the U.S., and proceeding by continent, in order of arrival.
Taken from Wikipedia