Logical start?

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Possible Answers: IDEO.

Random information on “IDEO”:
IDEO is an international design firm and innovation consultancy founded in Palo Alto, California, United States[2] with other locations in San Francisco, Chicago, New York, Boston, London, Munich, Shanghai, Singapore, Mumbai, Seoul, and Tokyo.[3] The company helps design products, services, environments, and digital experiences.[2] Additionally, the company has become increasingly involved in management consulting and organizational design.[4]
Taken from Wikipedia