Fishhook part

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Possible Answers: BARB.

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The Broadcasters’ Audience Research Board (BARB) is the organisation that compiles audience measurement and television ratings in the United Kingdom. It was created to replace a previous system known as JICTAR, where the BBC and ITV companies compiled their own ratings. It is jointly owned by the BBC, the ITV companies, Channel 4, Channel 5, BSkyB, and the Institute of Practitioners in Advertising. Participating viewers have a box on top of their TV sets which tracks the programmes they watch.
Taken from Wikipedia