Contextual world-building for a media franchise

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This crossword clue is for the definition: Contextual world-building for a media franchise.
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Last seen on: The Atlantic Sunday, 31 December 2023 Crossword Answers

Contextual world-building for a media franchise involves creating a rich and immersive environment that extends beyond the main story. It includes developing history, culture, and geography to provide a deeper understanding of the universe. This can be achieved through additional media like books and comics, as well as interactive experiences like theme parks and video games to expand the fan base and further engage audiences.