Eye-catching sign

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Possible Answers: NEON.

Random information on the term “NEON”:

Neon lighting consists of brightly glowing, electrified glass tubes or bulbs that contain rarefied neon or other gases. Neon lights are a type of cold cathode gas-discharge light. A neon tube light is a sealed glass tube with a metal electrode at each end, filled with one of a number of gases at low pressure. A high potential of several thousand volts applied to the electrodes ionizes the gas in the tube, causing it to emit colored light by fluorescence. The color of the light depends on the gas in the tube. Neon lights were named for neon, a noble gas which gives off a popular red light, but other gases and chemicals are used to produce other colors, such as helium (yellow), carbon dioxide (white), and mercury (blue). Neon tubes can be fabricated in curving artistic shapes, to form letters or pictures. They are mainly used to make dramatic, multicolored glowing signage for advertising, called neon signs, which were popular from the 1920s to the 1950s.
Taken from Wikipedia